Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs more technical knowledge than normal GTM and may present extra costs, it can cause greater precision and more reliable information


Pixel monitoring uses a piece of code to register conversions on your internet site. It's very easy to set up and less susceptible to advertisement blockers.

1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side monitoring is a much more safe and secure alternative that aids to bypass these limitations, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other security measures. This supplies much more precise data and a much more total picture of individual trips throughout channels.

Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to abide by different data laws. It's also a lot much less at risk to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback link.

2. Better control over data.
Server-side monitoring permits services to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make even more educated advertising decisions.

Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection disruptions and incorrect outcomes. Server-side tracking makes it possible for services to bypass these limitations and supply accurate, constant information that is less at risk to interference.

This sort of tracking likewise allows services to track conversions that happen outside of the website, like phone calls and in-store acquisitions. This is important because brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is a lot more reliable for companies looking for to adapt to these modifications.

3. Much less prone to fraud
Server-side monitoring makes it possible for companies to control information payloads before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially crucial as various browsers and platforms progressively transform how they deal with cookies. For instance, in iphone 14, Safari will only deliver first-party cookie data and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these constraints and remain to track conversions that happened outside of your site.

Furthermore, server-side monitoring allows you to capture individual data straight by yourself web servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.

A server-side radar is a set of instructions that tells your site's server what lifetime value (LTV) calculation occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your page to collect data from users.

4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing web internet browser restrictions. This suggests that data collected by the website/app is first sent to the server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this method is that it reduces the extent of information monitoring and offers companies more control over transmission, making it generally much more trustworthy. As a result, it's less prone to data obstacles brought on by points like a busted link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have even more precise data and helps ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by internet browsers and ad blockers.