Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data


Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.

1. A lot more precise data
The conventional method of tracking conversions on a website, making use of pixels, is having problem with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or various other protection procedures. This offers more exact data and a more full photo of user trips across networks.

Furthermore, this type of monitoring enables businesses to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less vulnerable to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows services to collect and enhance data prior to sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing professionals make more educated marketing choices.

Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.

This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for businesses seeking to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform just how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you abandoned cart recovery software can bypass these limitations and continue to track conversions that occurred beyond your web site.

On top of that, server-side monitoring allows you to capture user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and privacy infractions.

A server-side tracking system is a set of directions that tells your web site's web server what events to tape. This information is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it lowers the extent of information administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.